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What is Schema.org ?

What is Schema.org ? - Scope Links
April 21, 2016

Schema is a specific vocabulary of tags that you can add to your HTML to improve the way your page is represented in SERPs.

What is Schema.org Structured Data?

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.

What is The difference between Schema, microdata, and structured data ?

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.

Does Schema replace Open Graph?

Open Graph is a type of markup used by Facebook to parse out information like what image and description to display. Schema provides a more detailed list of options than Open Graph. They can be used together, but Open Graph cannot be used in place of Schema.

What is Types of items described by Schema ?

Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:

  • Creative work
  • Event
  • Organization
  • Person
  • Place
  • Product

A full list of items you can mark up with Schema is available here.

Each type of information has properties that can be used to describe items in more detail. For example, a “book,” which falls under the category “creative work,” can have the properties “name” (title), “author,” “illustrator,” “isbn,” and more, depending on how fully you want to describe it. Similarly, an “event” can be classified as anything from a “businessevent” to a “theaterevent.”

Which Search engines that use Schema ?

Schema is recognized (and in fact the vocabulary is maintained) by Google, Bing, Yahoo!, and Yandex. It’s unclear whether other search engines are using this markup to change how they display search results.

The Resource : moz.com/learn/seo/

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