Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands.
It’s critical for any company that wishes to be strategically smart on social to know the impact of its social marketing activities.
This handbook from Falcon Social will help you understand strategies for effective social ROI measurement, how to adapt measurement to your social strategy and tactics and tools to optimize the ROI of your social marketing
Learn more about Social Media Marketing from the below link :
The Resource : http://searchengineland.com/