The team at Ghergich & Co recently teamed up with Salesforce Canada to create this new infographic on how to use Facebook Audience Insights to get a clearer view of your potential customers in order to help marketers reach the right demographic at the right time.
The infographic (below) outlines, step-by-step, how you can use Facebook Ads Manager and Audience Insights to create a unique audience, based on your actual client details, then analyze that listing to get more in-depth insights, via their Facebook presence.
Source: http://www.socialmediatoday.com/