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What Is Search Engine Optimization and SEO Content?

What Is Search Engine Optimization and SEO Content?  
To understand what marketers mean by Search Engine Optimization content, it’s helpful to break down the phrase into its component parts:
“SEO” defination  refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google, Bing and Yahoo.
By “content,” we mean any information that lives on the web and can be consumed on the web
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nother guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:
Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
Keyword Optimization: Know where and how to use keywords in your content for maximum searchability.
Content Organization: The content on your site should be organized in a logical way. This is not only good for Search Engine optimization, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

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ScopeLinks Team

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